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Elevating Your Employer Brand: How Tweaking the Recruiting Process Can Work Magic

When I was part of a team called the Talent Innovation Lab at this massive IT consulting company, it took an army to change the recruitment process. Our goal was to fix up the recruiting process because it had an impact on how candidates saw us as an employer....

The Power of Unleashing Employee Before and After Stories

Stop. Collaborate and listen. Let me tell you, there's a goldmine waiting to be tapped. We're talking about showcasing unity and acceptance through the awe-inspiring narratives of before and after employee stories. Stories about employees who faced struggles within...

Revamping Your Career Site: Showcasing Your Unique Company Culture

Have you taken a look at career sites lately? You'll notice a recurring pattern – stock photos, generic video testimonials, and vague descriptions. But here's the catch: job seekers want more than that. They yearn for a genuine glimpse into your company culture...

Facebook Recruitment Marketing Tips for Healthcare Companies

When it comes to employer branding, Healthcare Facebook pages are about as boring as C-Span in the morning. Marketing typically allows an extra Facebook page for employer branding just as long as they stay within branding guidelines. But, here’s the issue. Facebook...

How to Align Recruitment Marketing and Talent Acquisition Teams with Your Marketing Guidelines

Here are five essential methods that recruitment marketing teams can follow to ensure they remain aligned with their organization's brand guidelines and maintain a positive relationship with the marketing department.   Partnering with the Marketing Team The...

How to Banish Employee Burnout! Hint, It’s Not Them, It’s the Company Culture.

Workers are getting burned out, and companies seem to have two solutions for it: letting the employee quit, or firing them. As of right now, the latter is the preferred method in the form of layoffs. Employee burnout is a growing challenge, and companies need to...