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The Good, Bad, and Ugly of Tracking Conversions from Indeed’s Sponsored Jobs

The Good, Bad, and Ugly of Tracking Conversions from Indeed’s Sponsored Jobs

Nov 1, 2023 | Career Site, Job Advertising, Recruitment Marketing

In the past, recruiting was a simple affair. Recruiters would post jobs on traditional job boards, count the applicants, and plan their budgets for the year. But then, Indeed stormed onto the scene, changing the game with its pay-per-click (PPC) model, quickly...
Nailing Down Recruitment Marketing Conversion Goals

Nailing Down Recruitment Marketing Conversion Goals

Oct 11, 2023 | Employer Branding, Recruitment Marketing

Understanding Conversion in Recruitment Marketing So, what exactly counts as a ‘conversion’ in recruitment marketing? A conversion boils down to an action taken by a user or job seeker that gets you closer to your hiring goals. It could be applying for a...
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