Oct 11, 2023 | Employer Branding, Recruitment Marketing
Understanding Conversion in Recruitment Marketing So, what exactly counts as a ‘conversion’ in recruitment marketing? A conversion boils down to an action taken by a user or job seeker that gets you closer to your hiring goals. It could be applying for a...
Sep 28, 2023 | Employer Branding, Recruitment Marketing, Social Media
When it comes to employer branding, Healthcare Facebook pages are about as boring as C-Span in the morning. Marketing typically allows an extra Facebook page for employer branding just as long as they stay within branding guidelines. But, here’s the issue. Facebook...
Jun 10, 2023 | Recruitment Marketing
Marketing managers would rather spend Friday nights in a church basement playing Bingo than deal with applicants and candidates. On the other hand, recruitment marketing professionals are not recruiters. They’re not screening, interviewing, submitting and/or hiring...